Big Data Analytics for Customer Relationship Management in E-commerce

Abstract

With the rise of e-commerce, businesses are collecting massive amounts of data from customers. The ability to analyze this data can provide valuable insights into customer behavior and preferences, which can be leveraged to improve customer relationship management (CRM). Big data analytics tools and techniques have become essential in processing and analyzing these large datasets. In this article, we discuss the importance of CRM in e-commerce and how big data analytics can be used to enhance CRM efforts. We also review some of the challenges and opportunities in using big data analytics for CRM in e-commerce.