Investigating the Factors Influencing E-commerce Adoption in Kuwait: A Survey-Based Study

Abstract

E-commerce has emerged as a significant driver of economic growth and development in the global economy. Despite its potential benefits, e-commerce adoption in Kuwait has been relatively slow, and there is limited research on the factors that influence e-commerce adoption in Kuwait. Therefore, this study aims to investigate the factors that influence e-commerce adoption in Kuwait.
This study uses a survey-based research approach, and data was collected from 200 Kuwaiti consumers through an online questionnaire. The questionnaire was designed to collect information on the factors that influence e-commerce adoption in Kuwait, including perceived usefulness, perceived ease of use, trust, social influence, and cultural factors.
The findings of this study indicate that several factors influence e-commerce adoption in Kuwait. The study found that perceived usefulness and perceived ease of use were significant predictors of e-commerce adoption in Kuwait. Additionally, trust, social influence, and cultural factors were found to have a significant impact on e-commerce adoption in Kuwait.
The study also found that there are several barriers to e-commerce adoption in Kuwait, including security concerns, lack of trust in online transactions, and cultural attitudes towards traditional retail channels.
Based on these findings, this study provides recommendations for e-commerce businesses and policymakers in Kuwait to overcome the barriers to e-commerce adoption. These recommendations include investing in online security measures, improving customer trust through transparent and reliable transactions, and developing targeted marketing campaigns to educate consumers about the benefits of e-commerce.
Overall, this study contributes to the understanding of the factors that influence e-commerce adoption in Kuwait and provides practical recommendations to promote e-commerce adoption in Kuwait.